2024 Rose Bowl Parade Date And Time. The route takes a scenic journey from green street and orange grove boulevard to villa street via colorado boulevard. Since 1890, the tournament of roses has produced america’s new year celebration, bringing the traditions of the rose parade and rose bowl game to pasadena and the world for nearly 130 years.

Everything’s coming up roses for the 2024 rose parade — plus carnations, daisies, marigolds and many other types of flowers, too! Commencing at 8 am (pt)/11 am (et), the parade promises captivating performances by michelle williams, david archuleta, and jordan sparks.